Speaker Profile

Alexander David

Job TitleCEO

Company NameSheer Music Publishing


David Alexander is the Founder and Managing Director of Sheer Music Publishing (Pty) Ltd, the largest African owned music publishing company on the African Continent. A serial entrepreneur David has started or invested in many companies in the music industry over the last 30 years and while the business of the music industry has been disrupted by technology David has managed to align himself with the 4th Industrial Revolution and keep his business interests relevant in the marketplace.

David is a non-Executive Director of SAMRO (The South African Music Rights Organisation) as well as a Director of MPA-SA (the Music Publishers Association of South Africa) and the Vice-Chair of CAPASSO (The Composers and Publishers Association of South Africa)

Sheer Publishing is very active on the African Continent and David has travelled to many sub-Saharan countries in search of new clients. David has given papers and served on panels at music industry conferences such as Midem (France) Canadian Music Week (Canada), African IP Forum (Tanzania), Salaam Music Expo (Senegal), Womex, Kenya Music Week and ONGEA (Kenya), NIMEX- the Nigerian International Music Expo (Nigeria), Porto Musicale (The Brazilian Music Exhibition) and the Wami Conference (Western Australian Music Industry) as well as at Moshito, Music Exchange, Music Imbizo in South Africa. 

At the Annual General Assembly (GA) of the International Confederation of Music Publishers (ICMP) held during Midem 2016 David was appointed to the Popular Music Bureaux which is a sub-Board of the ICMP. David is also on the Board of the IMPF (Independent Music Publishers Forum) which is a global organisation representing Independent Music Publishers. 


Conference Sessions

  • Creating a Common Narrative to Put African Talent on the Global Music Map

    05 Jun 2019, 02:30 PM - 03:30 PM, Worldwide Village

    Followed by a “Meet the Speakers” Session. Driven by a music-hungry fan base that is young and mobile-friendly, the continent’s music consumption is fast-growin...

    • Language: English
      1. Event
      2. Event Date
        Wed, Jun 5
      3. Event Theme
        Midem African Forum